Björn Roodzant, Head of Group Communications and Sustainability

—We appreciated how Lynxeye were quick to understand our business challenges and the role we as a company and brand want to play in bringing our industry into the future. Our collaboration felt smooth and effortless, and with the expertise from Lynxeye, they also challenged us in a good way. Even though we have a large global organization and many, many people have been involved over the months, the collaboration went well and the result was great.