Entrust us with your biggest strategic business challenges. We will help you confidently navigate your next step.

What we do

Making sure you seize the right opportunity

Navigating through change and uncertainty is both challenging and full of potential opportunities. While many can recognize the need for change or suggest alternative paths, true success lies in knowing precisely where to embark.

We empower you to make confident decisions that benefit you, your business, and your team. With our guidance, you'll be well-equipped to embrace change and seize the right opportunities along your journey.

A trusted guide for your next step:

Corporate direction

Lead with purpose and ensure future business success

Corporate direction is the answer when demands on corporations to step up as responsible leaders increase on all levels - from customers, shareholders and regulators.

It provides strategic guidance inside and out by defining long-term goals, vision, and purpose of the business. It should also set the strategies and initiatives required to achieve these.

Corporate direction

Our approach

At Lynxeye, corporate purpose is central when setting a new corporate direction. Purpose should capture your passion points, what real challenges for people that you are aiming to tackle, what unique assets allow you to do so, and how it will increase profits and create positive effects on all stakeholder groups.

Some of the tools we use

Purpose by Lynxeye

Purpose by Lynxeye

A corporate purpose model that covers world needs, human passion, corporate assets, and business priorities.

Corporate Direction Framework

Corporate Direction Framework

An overall strategic framework for a company leadership team to achieve sustainable success and growth.

Lynxeye Purpose Index

Lynxeye Purpose Index

Our own, science-based study of how corporate purpose works and what impact it has on business performance.

Transformation programs

Transformation programs

A strategic approach for challenges and opportunities, readying the organization for successful implementation.

Change drivers and scenarios

Change drivers and scenarios

Model for major external catalysts that push companies to evolve, initiating and embracing change.

Growth platforms

Growth platforms

A tool for deep insights about a future opportunity area that will drive business expansion and growth.

Case examples

J.Lindeberg

J.Lindeberg

Bridging fashion and sports

Ravensburger

Ravensburger

Purpose-led global expansion

All we can do

Looking for help with a specific service? Odds are our team is skilled and experienced in just that. This is all we can do for you.

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Bold and purpose-driven


In addition to confidence, decisions in times of change require courage and the ability to instill it in your organization. By anchoring strategic choices in a corporate purpose, you can be sure that all stakeholders will be covered, inside and outside the company.

Purpose has proven to be a superior strategic method; it is timeless yet provides clear business direction.

Bold and purpose-driven


In addition to confidence, decisions in times of change require courage and the ability to instill it in your organization. By anchoring strategic choices in a corporate purpose, you can be sure that all stakeholders will be covered, inside and outside the company.

Purpose has proven to be a superior strategic method; it is timeless yet provides clear business direction.

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What we're like

A partner when you need it

Our clients turn to us with their biggest strategic challenges. We've spent the last 25 years helping top level management navigate changing business conditions by redefining corporate purpose, vision and strategy. This is what you can expect.

We lead with purpose

We lead with purpose

The future belongs to the bold and purpose-driven.

We don't make guesses

We don't make guesses

We find new insights, or dive into your existing data.

A skills-diverse team

A skills-diverse team

Experience and diplomas from all over the world.

Scandi-native transparency

Scandi-native transparency

Straight-forward, honest and curious.

Close collaboration

Close collaboration

No black box. We are in it together.

Fun!

Fun!

We love our work, and our clients love working with us.

Our Clients

We are proud to have supported more than 500 companies in the pursuit of their next opportunity. We partner with diverse clients globally, united by a shared passion for driving transformative change and fostering progress in their industries.

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Sandvik

A true industry leader

Sandvik

Björn Roodzant, Head of Group Communications and Sustainability

We appreciated how Lynxeye were quick to understand our business challenges and the role we as a company and brand want to play in bringing our industry into the future. Our collaboration felt smooth and effortless, and with the expertise from Lynxeye, they also challenged us in a good way. Even though we have a large global organization and many, many people have been involved over the months, the collaboration went well and the result was great.

Talk to us

Are you losing sleep over an anticipated market shift? Struggling to overcome a perplexing business challenge? Let's talk. Reach out to us, and we'll ensure that the right expert gets back to you promptly. Together, we'll find the solutions you need.

Contact us

Stockholm

Drottninggatan 95 A

+46 8 410 209 55

Businesss inquires

Stockholm

Drottninggatan 95 A

+46 8 410 209 55

Businesss inquires

Stockholm

Drottninggatan 95 A

+46 8 410 209 55

Businesss inquires

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