Learn what we know about future markets and how purpose-led companies can progress past their competition.
New perspectives on tomorrow's business
Strategy perspective
New game, same rules: quality is still king
Strategy perspective
AI + strategy = true
Report from Dubai
Building the world's first mindfulness city
2024 IDG Summit
Renewed hope among big challenges
Strategy perspective
What's next for brand in 2025
Strategy perspective
Gain an edge with signature experiences
Mini foresight report
5 themes for end of 2025
Neuro technology
Time to build brand
Our Co-Funders
Illuminating the power of purpose
Purpose per industries
What is purposeful, where?
We can confidently conclude that purpose has clear business effects. Purpose fosters engaged employees, loyal customers, constant innovation, and lasting trust. But purpose will vary depending on your industry.
Banking
One of the latest purposeful industries
Food
Highly valued and loved by people
Industrial B2B
Cornerstones of societies
Fashion and apparel
Purpose highs and lows
Energy
Long history and big impact on society
Automative
Symbols of national pride and big employers
Family-owned business
The power of purpose
Vendor.com Purpose
2025 edition
To understand how purpose works and what impact it has, we measure it annually and explore the progress of the world's most purposeful companies and brands.
Strategy perspective
New game, same rules: quality is still king
Strategy perspective
AI + strategy = true
Report from Dubai
Building the world's first mindfulness city
2024 IDG Summit
Renewed hope among big challenges
Strategy perspective
What's next for brand in 2025
Strategy perspective
Gain an edge with signature experiences
Talk to us
Are you losing sleep over an anticipated market shift? Struggling to overcome a perplexing business challenge? Let's talk. Reach out to us, and we'll ensure that the right expert gets back to you promptly. Together, we'll find the solutions you need.
Contact usStockholm
Drottninggatan 95 A
+46 8 410 209 55
Businesss inquires
Stockholm
Drottninggatan 95 A
+46 8 410 209 55
Businesss inquires
Stockholm
Drottninggatan 95 A
+46 8 410 209 55